“Breastfeeding: A Winning Goal – For Life”

“Breastfeeding: A Winning Goal – For Life”

This year the World Alliance for Breastfeeding Action (WABA) celebrates 22 years of coordinating World Breastfeeding Week which takes place from 1st-7th August.


Here are the goals of this year’s World Breastfeeding Week:




The slogan for World Breastfeeding Week 2014 is BREASTFEEDING: A Winning Goal – for Life! Breastfeeding is linked to all the Millennium Development Goals (MDGs). The WBW theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding – in the current MDGs countdown, the post 2015 agenda and beyond.


Protect, Promote and Support Breastfeeding: it is a vital Life-Saving Goal!